{
    "title": "minena y Adidas cierran Volvo Fashion Week M\u00e9xico ",
    "modified_at": "2026-10-18 17:34:55",
    "published_at": "2026-10-18 17:46:00",
    "url": "https://fashionweekmx.prezly.com/minena-y-adidas-cierran-volvo-fashion-week-mexico",
    "short_url": "http://prez.ly/zgne",
    "culture": "es_MX",
    "language": "ES",
    "subtitle": "En el universo de minena, la nostalgia se convierte en un ejercicio creativo. As\u00ed, tom\u00e1ndola como punto de partida, Se\u00f1orita Nena SS27, reconstruye un relato sobre la memoria, la identidad y la libertad de crear desde una inspiraci\u00f3n l\u00fadica.",
    "slug": "minena-y-adidas-cierran-volvo-fashion-week-mexico",
    "body": "<p>Recuperando la mirada curiosa de la infancia para reinterpretarla desde la sensibilidad de una mujer que ha crecido sin renunciar al juego, Gabriela y Mar&iacute;a del Mar Carbonell hacen una primera presentaci&oacute;n sobre la pasarela en colaboraci&oacute;n con Adidas, convirti&eacute;ndola en una calca de aquellas tardes de infancia esculcando el cl&oacute;set para crear looks donde la imaginaci&oacute;n se apoderaba por completo de la mente.</p><p>Desde esa &oacute;ptica, los peque&ntilde;os detalles sirvieron como el principal recurso narrativo al decorar cada pieza. Entre maxi collares de perlas, lluvia de coloridos botones y aplicaciones de lazos y mo&ntilde;os, cada una de las piezas se reinventa bajo un aire nost&aacute;lgico que habla desde la fantas&iacute;a y la experimentaci&oacute;n.</p><div\n    id='gallery-4043b3bd-5467-479a-a6df-c4f8064315b0'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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id=\"un-respiro-entre-pasarelas-justo-presento-the-green-room-una-experiencia-de-bienestar-para-los-talentos-de-volvo-fashion-week-mexico\" >Un respiro entre pasarelas: J&uuml;sto present&oacute; THE GREEN ROOM, una experiencia de bienestar para los talentos de Volvo Fashion Week M&eacute;xico.</h3><p>En el marco de Volvo Fashion Week M&eacute;xico, J&uuml;sto present&oacute; <strong>THE GREEN ROOM</strong>, un espacio dedicado al bienestar que invit&oacute; a los asistentes a encontrar momentos de pausa, relajaci&oacute;n y conexi&oacute;n con el cuerpo y la mente durante las jornadas del evento. Su participaci&oacute;n coincidi&oacute; con una nueva etapa para la marca, que busca evolucionar m&aacute;s all&aacute; del supermercado en l&iacute;nea para convertirse en una plataforma de estilo de vida, con una propuesta que contempla integrar servicios en categor&iacute;as como finanzas, bienestar, movilidad, alimentos, productos de limpieza y recompensas. As&iacute;, su presencia en la plataforma de moda represent&oacute; un primer acercamiento a esta transformaci&oacute;n, bajo el liderazgo de OMNi, de Mois&eacute;s y Samuel Ch&aacute;ves, y reafirm&oacute; una visi&oacute;n centrada en la elecci&oacute;n personal y en las distintas formas de vivir el bienestar.</p><div\n    id='gallery-efbea513-eaa1-407a-88b6-9df9b4c9de24'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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